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Choosing any new technology stands you at a crossroads. The direction you choose must put your employees’ and customers’ needs foremost. Small business owners find themselves balancing the requirements of day-to-day business operations against their own innate entrepreneurial spirit. Small business owners must overcome many obstacles before reaping rewards. The latest technology solutions, ensure that business owners make the most of their efforts and enable them to work harder and smarter towards their business aspirations.

From payroll to workforce-management software, business owners can accomplish even more than ever before, and with ease. The challenge is choosing the solution that resolves current needs and adjusts for anticipated future needs and growth. Choosing the right solution often requires diligent research. To get the most out of their investments, entrepreneurs should consider five following when choosing new software or technology solutions:

  1. A rich user experience. Business owners should be able to do what they want, where they want, when they want and how they want, without any interruptions in the processes. The best way to achieve this in technology is by implementing a Software-as-a-Service (SaaS) platform that offers an intuitive user interface across a range of devices based on consistency, simplicity and intelligence. This can increase user productivity and streamline the tasks at hand.

  2. Evolving capabilities. It’s important to have technology that can evolve as quickly as your business. Cloud-based platforms are designed for scalability to meet growing customer demands. As a company needs to add additional services from the technology vendor, the new features and functionality can be easily and seamlessly integrated with little to no disruption to the business owner. With cloud-based platforms, the vendor manages regular system updates, ensuring that the platform is running smoothly while allowing the business owner to stay focused on business goals, rather than the system.

  3. Accessibility. One major benefit of a SaaS platform is that users can access it from anywhere at any time. Not only does this make it easier for business owners to do what they want, when they want, but it also allows them to grant secure access to employees and partners on their own devices. Also, mobile solutions enable business owners to manage their enterprises on the go, while configurable desktops can help create easy-to-use actions and workflows for improved productivity.

  4. Security. The security of a company’s financial data, employees’ personally identifiable information or other proprietary information is a top priority for business owners. Often, this information can be better protected in a SaaS solution than in traditional software. SaaS vendors take extra steps to keep their clients’ data protected, and have access to top-rated data centers and technologies that most small- and medium-sized business owners don’t.

  5. Customer service. The vendor-client relationship can make or a break the success of a SaaS platform. Since questions will inevitably arise during implementation and the day-to-day use of the system, it’s a good idea to research vendors’ service models to ensure live help will be available when you need it. Business owners should fully research the vendor’s expertise and ensure the platform meets the needs of their business.

About the Author(s)

 Jim  Martin

Jim Martin is a skillful writer and publicist whose background was in the semi-conductor and aerospace industries. He worked in both market development and strategic account marketing, and along the way produced materials for product role-outs, brochures, technical manuals, and press releases. Jim also served as editor of a technical magazine in the electronics field.

Writing and Marketing, SCORE SCCS

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