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MARKETING HANDOUT
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August 30, 2022
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Marketing Checklist- Understanding your Target Customer and Developing Your
Value Proposition
1. Describe your products/services

  • What does your company/products/services do?
  • What are the key features?
  •  What benefits do these features provide? Focus on the emotional benefits by asking

yourself how your customers feel when they use your product. This will give insight into
how to market your product.

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